The Challenge
When the sellers of 1039 Truman Drive reached out, their home had been listed with another brokerage for 90 days. Showings were few and far between, and the interest just wasn’t there.
The Diagnosis
A home that sits for three months usually gets a price cut. Erik saw it differently. The home wasn’t overpriced, it was under-exposed. The right buyers simply weren’t seeing it.
So he relisted it at the exact same price. Price wasn’t going to be what changed.
The Strategy
The marketing was what changed:
- Paid, targeted Facebook and Instagram ads aimed at buyers actively shopping in the area
- Fresh professional photos and video built to stop the scroll
- Exposure to the Social House audience of more than 4 million people a month across Instagram and Facebook
The ads reached more than 75,000 people. Traffic picked up immediately, and showings followed.
The Result
Multiple offers within the first week. Sold for full price after just 7 days on market.
The home went from three months of silence to 30+ showings and a full-price sale in a week, at the same price it had been sitting at.
The Takeaway
Same home. Same price. Completely different result. When a home isn’t selling, the answer isn’t always to lower the price. Sometimes it’s to get it in front of the right buyers. That’s what Erik does.
