My Marketing
How I Market Your Home
As a Social House agent, I don't wait for buyers to find your home. I put it in front of them.
The Results
Homes Marketed by Social House Sell Faster and for More
Social House Results
4M+
Monthly Social Audience
31%*
More Showings
40%*
Faster Sales
1.5%+*
Higher Sale Prices
*Based on InfoSparks MLS data comparing homes listed by Social House with homes listed by competing brokerages.
Included On Every Listing
What Every Home I List Gets
Paid Social Ads
Every home I list gets Facebook and Instagram ads that reach people shopping for homes in and around your area.
Photo, Video & More
Every home I list gets professional photography and video, including short-form reels made for social, plus direct mail, email campaigns and Zillow 3D tours.
Social House's 4M+ Audience
Your home goes in front of the people who already follow Social House across Instagram and Facebook, more than 4 million a month.
Retargeting
Follow-up ads that keep showing your home to people who already viewed it online.
Full MLS Syndication
Your listing on the MLS and syndicated to Zillow, Realtor.com and every major home search site.
Targeted Ads
How Targeted Ads Bring More Buyers
Reach Buyers Where They Shop
Ads reach people shopping for homes in and around your area.
Show Them Your Home
Video and photo ads run on Facebook and Instagram, where they already spend time.
Follow Up
Anyone who engages sees your home again until they book a showing.
Seller Reporting
Know Exactly How Your Home Is Doing
I'll show you exactly how your home is performing, with regular reports on views, clicks and showings, and we'll talk through what buyers are saying.
Case Studies
Same Home. Same Price. A Different Result.
Homes that sat with other agents, and what changed when I took over the marketing.
2221 Old Lane, Waterford, MI
Sold in 27 Days After 9 Months Without an Offer
Nine months on the market with several agents and not one offer. Same price, a new story aimed at the right buyer, and it sold in 27 days to a cash buyer who found it through my Facebook ads.
- 9 Months
- Without an offer before Erik
- 27
- Days on market with Erik
- $520K
- Sold for
- Cash
- Buyer from Facebook ads
1039 Truman Drive, Canton, MI
Multiple Offers in Under a Week After 90 Days on the Market
Ninety days with another brokerage and barely any showings. Relisted at the exact same price with targeted social ads, it had multiple offers in the first week and sold for full price.
- 75,000+
- People reached by ads
- 30+
- Showings
- 7
- Days on market
- Full Price
- Sold for
See It In Action
Listing Reels That Reach Real Buyers
Marketing FAQ
Questions About My Marketing
Do I pay extra for the social media advertising?
No. Paid social advertising is included on every home I list, with no extra fees and no add-ons. I invest in marketing your home up front because I don't get paid until it sells.
How much do you spend on ads for each listing?
I invest one-third of my commission into the marketing budget for every home I list.
Who sees the ads?
Your ads reach people shopping for homes in and around your area, plus people who have already viewed or engaged with your listing online. I use what I know about your local market to decide where and how to run them, so the budget goes toward serious buyers.
Does social media actually help sell a house?
Yes. Most buyers start their home search online, and they spend hours a day on Facebook and Instagram. Social ads put your home in front of buyers before they find it on Zillow, including people who weren't actively searching yet. According to InfoSparks MLS data, Social House listings get 31% more showings, sell 40% faster and sell for over 1.5% more than listings with competing brokerages.
Free, No-Obligation
Find Out What Your Home Could Sell For
Get a market analysis from Erik, plus a look at exactly how I'd market your home.
- ✓Free Market Analysis
- ✓Paid Social Ads on Every Listing
- ✓Social House's 4M+ Monthly Audience