Maximizing Your
HOME VALUE
Schedule a listing appointment
MORE EXPOSURE EQUALS MORE PROFIT
Sadly, the vast majority of Realtors® in Michigan do very little or no marketing at all for your home when you hire them. Your home gets uploaded to your local MLS, which automatically feeds it over to Zillow, Realtor.com, etc. and that’s it. Let’s be honest, you can do that yourself.
If you’re hiring a Realtor® to sell your home, here’s what you should expect from your listing agent:
PROFESSIONAL LISTING PHOTOS
Did you know that over 50% of listings on your local MLS do not have professional listing photos? Your home’s presentation online is the first impression for homebuyers and will be a huge factor in the number of showings on your home.
PROFESSIONAL VIDEO TOUR
Video is an effective and entertaining way to showcase the key features in your home while captivating potential buyers with a short, 60-second listing video.
PAID SOCIAL MEDIA MARKETING
This is the most important part of selecting the right listing agent for your home. 99% of Realtors® invest $0 in paid advertising for your home. Investing into paid (boosted) Facebook and Instagram ads will increase your home’s exposure by over 500%, leading to more showings, more interest, more offers and ultimately, more profit.
EXPERIENCE AND EXPERT NEGOTIATION
Hiring an experienced Realtor® with expert knowledge of your market along with top-notch negotiation skills is imperative to optimizing your results when selling your home. Verify that your Realtor® has several recent sales in your market along with a track record of success to back it up.
EFFECTIVE PRICING STRATEGIES
The highest list price recommendation isn’t always the right one. There’s no question that we all get excited when we hear exactly what we were hoping for or in some cases, an even high number, but make sure your Realtor® has the data to support their recommendation. Overpricing your home can cost you thousands of dollars when all is said and done.
EXPERT NEGOTIATING
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POWERFUL & EFFECTIVE CUSTOM MARKETING
SELLING YOUR HOME
Extraordinary People Expect Extraordinary Results
STEP 1: ESTABLISH A GAME PLAN
Outlining Your Objectives
- What is your motivation to sell?
- What is your timeline to move?
- Where are you moving?
- What is most important to you?
Understanding Your Market
- What is your home worth in today’s market?
- What has sold around you recently?
- Nearby, comparable and available inventory (In other words, your competition)
- How long are homes sitting on the market?
- Personal timing and seasonal considerations
STEP 2: PREPARING YOUR HOME TO LIST
Decluttering & Staging
- First impressions are important. Clean up your landscaping, mow your grass, pull weeds and make sure the home looks great when prospective buyers pull into the driveway.
- Minimize all clutter throughout your home
- Clear off surfaces: Kitchen countertops, bathroom vanities, bedroom dressers, TV stands, etc.
- Hide overflow clutter in unfinished portions of your basement or garage
- Paint touch-ups go a long way
- Ask your Realtor® for staging advice and how to best present your home
- Deep clean before listing. After you’ve decluttered and staged the home, do one final deep clean before photos and listing your home
STEP 3: LISTING YOUR HOME
Presenting Your Home
- Schedule and complete professional photos and video
- Write an endearing description of the property that makes buyers excited to schedule a showing
- List your property on the local MLS
- Set up your ShowingTime App to coordinate showings and receive post-showing feedback
Marketing Your Home
- Post paid advertisements on Facebook and Instagram
- Send “JUST LISTED” direct mail postcard to 300+ neighbors
- Send “JUST LISTED” email to local Realtors® with buyers looking for a home like yours
- Share your listing with the entire Social House team
- Advertise your home with Social House News, our good news only local news website
Showing Your Home
- Coordinate showings with your Realtor® and through the ShowingTime App
- Remain in constant communication with your Realtor®, receiving feedback following showings and pivoting your listing strategy when necessary
STEP 4: ACCEPTED OFFER AND CLOSING
Accepting an Offer
- Review offer(s) with your Realtor® and negotiate to meet your needs, if necessary
- Fully review the accepted offer documents with your Realtor® and sign the documents to put your home under contract
- Your Realtor® will notify Title of the accepted offer
Escrow Process
- Review Net to Seller sheet with your Realtor® to get an approximate idea of your net proceeds from the sale
- Buyer will complete their private inspection, if applicable, and any reasonable repairs will be negotiated to remove the inspection contingency
- Upon completion of the private inspection, buyer(s) will order their home appraisal, if applicable
- Wait for the 3 magic words: Clear. To. Close.
Closing
- Review your final ALTA Statement and all closing documents with your real estate agent
- Contact your utility company to notify them that you’ll be transferring utilities out of your name effective on the closing date
- Closing & CELEBRATION!
Working Together Again
- Staying in touch and keeping you informed
- Second homes and investment properties
- Providing resources and introductions
- Referrals, testimonials and reviews
ARE YOU